Adventure as a Service — 8-Week Earned-Media Expedition

The premium flagship. A self-produced adventure built around your brand - like the Morocco gravel expedition that earned 1.9 million impressions in 5 days with €0 ad spend, carrying one bike brand, two bikepacking solutions, two tire brands and one gearbox brand. All earned reach, without looking like an advertorial. Because it isn't one.

What it is

An 8-week program in which I design, ride, film and publish a real adventure with your product at its heart - iPhone-first, rider-first, published live from the road. Your brand travels inside a story people actually want to share.

The 8 weeks

1. Weeks 1-2 · Concept & route - story angle, destination, route design, brand integration that feels native, partner and creator alignment
2. Weeks 3-4 · Pre-production - logistics, shot planning, teaser content, media outreach prepared in advance so coverage lands the moment the story does
3. Weeks 5-6 · The expedition - the ride itself, daily content published live from the road, your brand in real dust and real light
4. Weeks 7-8 · The echo - full edit and content package (yours to keep), earned media placements, reach report and what-worked debrief

What you receive

• A complete rider-first content library: reels, photography, long-form
• Live coverage across my channels and the expedition's earned reach
• Media package pushed to my cycling and travel media network
• Usage rights for all footage in your own marketing
• Reach & results report with a plan for what's next

How reserving works

1. Reserve with a €1,500 deposit - holds your expedition slot (I run one at a time) and counts toward the €9,000 total
2. We start with the intake call - if it turns out we're not a fit, your deposit is refunded in full
3. The remaining €7,500 is invoiced in two parts: at kickoff (week 1) and before departure

Prefer to settle it in one go? Choose Pay in full at checkout.

One expedition at a time. Fit matters - it starts with a conversation: book a free 30-minute call.